Growing any business online can be a difficult task, to say the least. However, if you are a local bar that is needing to get more butts in the seats then SEO can help you do just that. Most people are using Google to find the nearest bar or lounge using their computer or mobile device. In fact, mobile searches now account for approximately 66% of searches. This is huge potential to get those people searching for a place to hang out, meet new people and of course drink some beer. Let’s say you live in the pacific northwest in cities such as Seattle or Portland. You could rank your website for terms such as “best local bar in seattle” or “best local bar in Portland” and this could bring in a flood of new people. Google gives credit to those websites that are the most authoritative and trustworthy and they measure this through a myriad of factors. With some proper adjustments to your on-page and off-page optimization, you can easily rank for those terms.
How Can I Rank For The Best Terms?
In order to maximize your energy and investment into SEO, I recommend you work with an agency that can get you the results quick. They often will charge a premium, however believe me when I say “it’s worth every penny.” Some local businesses don’t see the value in SEO services and think they can just get by with word of mouth advertising or other places such as yelp or yp.com. The truth is yes you can get some new customers from those however with SEO you could get 10X more people. These people would be highly targeted because they typed in exactly what they are looking for and when your website shows up at the top they are going to check you out. If your bar or lounge is in the Seattle or Portland area then I recommend working with a Seattle SEO expert or a Portland SEO expert. Either one will work fine just make sure you do your research.
Do you love the taste of beer? Do you want to turn your passion for drinking beer into a business that will allow you to quit your job? If you answered yes to any of these then opening a brewing company is for you. Starting a business can be a very tough task however when you are able to start a business that is tied to your passion, it makes the journey a whole lot better. Starting out you are going to need several items such as an airlock, boiling pot, bottle capper and much more. You can take a look at the exact equipment you will need to get started by clicking here. If you are just getting started, you are going to need about $100 startup costs for all your equipment which is very low startup costs. The biggest area of focus for you when starting out is getting the word out. You need to create demand for your beer. By creating demand, you need to identify or create reasons as to why your beer is better or different than the rest. Maybe it’s the way you brew the beer or some elaborate formula or process you use. The lifeline of a business is new customers and if you don’t have them coming in then you will be out of business real quick.
Where Can I Get Brewing Equipment?
You can get brewing equipment for easily at your local hardware store for under $100. Once you have established your business, I suggest you upgrade to high quality and high capacity equipment. You can get products for a deep discount by going directly to factories in china. You will need to import the products to make sure you get them safely across the border and passed through customs. Importing is a whole other topic and I suggest you google how to start an import business to get an idea of how to go about bringing product overseas.
If you want to make some extra money on the side then I suggest you look into selling some used equipment on ebay. Ebay is a great place to find new and used items at a deep discount. Don’t get overly concerned with what to sell on ebay to make money as there are many brewery types of equipment that you can easily sell on the side.
I have always had a love for beer. From the first moment I took a zip from a Budweiser that my dad had in the fridge, I knew I wanted to know more about the different type of beers and how they were made. Beer has been around for years and most people either like beer or they don’t. Everyone has their preference. Some people only like mix drinks, others only like wine and some even like drinking straight hard liquor straight or on ice.
The majority of beers that you see in the stores are either ales or lagers. They are originally from England and Europe and are made using a fungus that grows at room temperature. Now with how easy it is to brew beer at home, there has been a large amount of local brewing companies popping up out of no where. If making beer is your passion then I would highly recommend you look into either creating your own beer for yourself of creating a brand.
If you decide to create your own brand then there are many things that you need to keep in mind. You need to figure out the type of packaging and branding and where to get it from. If you are looking for a cost effective brand and or logo creation, I recommend fiverr. They are a great resource to have tasks completed for as little as $5. They have gigs that you can purchase on pretty much anything you can think of. If you also need to hire a virtual assistant then you can hire one there for dirt cheap.
Another thing is to figure out why you want to start a brewing company? Is it a passion or would you like to someday leave your job and work on it full time? In the beginning you most likely will be doing it part time however as business picks up you need to make a decision to either pursue it full time or quit. Starting a business isn’t for everyone and there will be a ton of instances where you want to give up however your passion and reasons why will keep you on your path. There will be many road blocks along your way however you need to understand that these are all part of the process and without them you will not see the true value of success.
I have seen many people start a business and give up at the first sign of trouble. There is always going to be something going on that may not be your ideal situation however you must learn to understand that it is all merely part of the process.